I started this project by developing a name and identity. In one of my conversations with the founders I learn that they are both twins and one of them wanted to become a philanthropist when they were kids and both are passionate about their dreams. Our final choice went to Jeff and Colman. To reflect the exotic culture and iconic choice of the brand we merged the shape of love together to create an iconic brand.
Bold Debussy font has been used for the brand name to round up the logo and prepare it for usage in different applications. As the product will be prepared for retail I also create different logo lookups to let it work great both on pouch and branded cups... chosen brand colors came from the images associated with caves and forest..